Common Web Myths

“If you build it, they will come,” or not… Building a web site does not guarantee any business success. There needs to be a holistic strategy. Progressive Element has years or experience assisting business owners develop such strategy.

“We can place at the top of all Search Engines…” Don’t believe empty promises. Search Engines rules change often and having premiere positioning at the top of SE results is not something anyone can promise for real.

“I know this guy who makes a fortune from his web site without spending a dime” Right. That guy, more likely, had some money invested with Bernie Madoff…

“My nephew said he will be build me a web site for pennies ”

You get what you pay for. I bet ya’ this nephew can also fix your teeth for nothing…

Important items to remember:

• Don’t spend marketing money without professionally building a sensible web site
• Strategy first, spending (time/money) later
• There is no one solution fits all – templates don’t work well
• Theorize, test, quantify, repeat
• What works today is old news tomorrow. Work with professionals who will keep you current
• There are no shortcuts. Would you trust your brain to an amateur surgeon? Get a legitimate qualified expert